Marketing Degree Online Program
A marketing degree provides an excellent foundation for students thinking of starting a career in marketing or professionals wishing to enhance their current career in marketing.
Skills
The goal of a marketing degree program is to equip students with the skills needed to successfully manage the marketing functions of a business or organization. This includes the development of leadership as well as imaginative, creative and analytical skills for marketing strategies. A degree in marketing will help you become an efficient and effective manager of people and projects.
Curriculum
Marketing degree programs usually include a variety of subjects including advertising, product development, consumer behavior, marketing research, international marketing, pricing, distribution, market segmentation and strategy. Some programs include courses in online marketing, electronic marketing, cultural issues, media and public relations strategies, legal issues and group facilitation.
Courses explore all aspects of leadership, decision making, value clarification, motivation to accomplish various tasks and workers’ compensation. An important aspect of your study will be the increasing demands of the international market. You will become familiar with performance systems and tools used by financial managers. You will learn how to prepare, implement and evaluate budgets, as well as how to apply research information and develop successful marketing projects.
Career Opportunities with a Degree in Marketing
Marketing is a very broad field that can lead to many career opportunities. Many graduates have gone on to high-level leadership positions in:
- Product Management
- Services Marketing
- Market Planning and Strategy
- Television News
- Radio and Television
- Food services
- Purchasing and Distribution Marketing
- Retail Management
- Marketing Research
- E-Marketing
- Sales and Sales Management
- Industrial Marketing
- Entertainment
- Web-Based Business
- Database Marketing
With your marketing degree, you have the option of working with government agencies, hospitals, social services organizations, charities or you may lead a successful career as an entrepreneur.
Salary for a Marketing Major
The starting salary for a marketing major averages $45,000 a year. The US Department of Labor’s Bureau Statistics reported that the average salary for marketing managers in May 2004 was $96,680. As with all potential job opportunities, experience, internship and additional skills make you more marketable which will increase your chances of earning the salary you deserve.
Pros of Earning an Online Marketing Degree
- Higher salary – earning your marketing degree online will increase your income potential and allow you to work at the same time
- Save - if you are working, there is a high chance you will receive tuition reimbursement from your employer upon completion of your degree
- Cheaper - the tuition for your online education is significantly lower than an on-campus education
- Development of Skills - earning your degree online will enhance your research skills as well as prepare you for any online studies you will have to explore via the internet
- Stay ahead – earning your degree online is a great way of staying of staying ahead in your field
- Acceptance – online college/university degrees are accepted by an increasing number of employers where they were looked down upon in the past
- Adult learners – if you are an older adult who think that a traditional college social activities will be more than you can handle, then an online education may be more suitable for you
- Learn at home – if you have any health issues or any physical disability, an online education is the perfect setting, as there is no need to leave the comfort of home
Cons of Earning an Online Marketing Degree
- Credibility issues – some online college/university degrees have no credibility in the working world as they are not accredited by proper agencies
- Home life – people at home may interfere with you home studies with home issues which would not happen in a classroom setting
- Financial aid – you may not be eligible for student loans as students earning their degrees online are not always considered as full-time student
- Lack of face-to-face contact – may make it difficult to complete group projects
- Lack of self-discipline – students who lack discipline in meeting deadlines etc, an online program may not be suitable for them because of the flexibility an online education provides
Leading Schools for an Online Marketing Degree
- Westwood College Online
- DeVry University
- American Inter Continental University
- Keller School of Management
- Capella University
- Kaplan University
- Rasmussen College
- Ashford University
